Dear Startups, Only Monopolies Win (Even when there's competition).

Dear Startups, Only Monopolies Win (Even when there's competition).

Dear Startups, 

Another short note on why you should be thinking deeply on building a monopoly (however small it may be) at all times. I've said this on my earlier note on the topic: For a given point in time/technology - a business problem has only one optimal solution, leading to a broader "monopolies win" philosophy.

The reality is that more than one company in an ecosystem usually reaches the same point in solutioning for a problem - inevitably leading to competition. The following sequence ensues:

  1. Significant spend into upstream marketing i.e. a marketing show of arm-wrestling
  2. Many loss-making decisions with a "long-term" market domination view
  3. Investment into larger sales teams (sometimes this = more offices)
  4. Price competition
  5. Margin erosion
  6. Eventual need for consolidation and inter-linked ecosystem 
  7. Actual consolidation.

There's a way to avoid this value-destroying arm-wrestle:

Drop Steps 1-6, and consolidate early. Create a new monopoly.

In a masterstroke, we saw Uber do this in China recently, although they did embark on Step 1 before taking a call that it wouldn't be worth it. Recent news is of regulatory checks here, but let's not allow that to distract us from a strategic masterstroke.

Uber and Didi know the basic tenet of startups: Competition is for suckers. 

nly Monopolies win.

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